Spotlight on Novella

Novella homeware
Novella homeware

NOVELLA is a contemporary Cape Town based decor, design & homeware brand which was launched late 2016 by Marieke Goncalves. The collection includes her own locally printed patterns as well as a selection of woven fabrics which have been assembled into a range of understated home accessories. The range currently includes cushions, soft fabric pots, tea towels and table runners.

Currently Marieke is designing a few additional patterns to add to the range, which will hopefully launch towards the end of this year. For my readers abroad, you can purchase Novella via their Etsy store.

Novella is hosting a giveaway over on Instagram so hop over and stand a chance to win R1000 to spend in their online store. You only have one day left to enter so hurry!

Novella homeware

I am loving my Sylvia Ivory cushions and soft pot, thanks Marieke!


Most treasured object in your home…
I inherited a Tinus de Jongh etching that was a wedding gift from my Great Grandparents to my Grandparents, so that has a lot of sentimental value to it; I love the thread of family history that it represents. 

Neutrals or colour…
Neutrals – grey is definitely my go-to!
Eclectic or Scandi…
Scandi with a good dose of vintage – I love the simple minimalism of Scandinavian interiors and design, but always find myself drawn to objects, furniture and art that have a story or sense of history.
Perfect Sunday routine…
Hearty Sunday lunches with family or friends, after church or a mountain stroll, and then a bit of afternoon pottering around at home. This generally involves a fair bit of gardening and DIY (sorry neighbours!)
Fave coffee shop or restaurant in Cape Town…
An outing to Babylonstoren for coffee and a garden stroll is a firm favourite. In the hustle and bustle of 24/7 small business life, their surroundings offer a sure way to pause and refresh.
Coffee or Tea…
Both! Although I like to kick-start my mornings with caffeine, I am an avid herbal tea drinker the rest of the day, with some definite favourites including Alpine Herb, Rooibos Chai and Chamomile.
Music or books…
With a business name like NOVELLA, it would have to be books. I am going though a short story phase, with Kazuo Ishiguro’s ‘Nocturnes’ and Ngozi Chimamanda Adichie’s ‘The Thing Around Your Neck’ currently on my bedside table.

Novella homeware
Novella homeware

“I see traditional crafts and hand work techniques – such as weaving, basketry, and beadwork – as a major source of inspiration. I particularly love the subtle linear patterns that evolve from the techniques, themselves, and the idea of being able to translate these into graphic, contemporary prints.”

Novella scatters
Novella fabrics

Disclosure: Novella provided me with two Sylvia cushions and a soft pot free of charge. As always, the opinions and thoughts herein are my own

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